Protect Your Love-life from Election Year’s Polarization with this Odor Remover


American politics stinks, literally. No, I am not making this up. There is at least one scientific study to support me.


Back in 2014, a Pennsylvania State University researcher, Peter K. Hatemi, published a paper titled “Assortative Mating on Ideology Could Operate Through Olfactory Cues” in the American Journal of Political Science. Do not be put off by the name because behind this erudite but scary-sounding title was a simple experiment involving 146 volunteers who could literally smell people of similar ideological bent. What’s more interesting was that none of those people were born with a super-sensitive nose.




Yes, folks! Their genes did not heighten their sense of smell. They were ordinary guys and gals like you and me. Yet, they could tell if a random guy is a Trump supporter or a Sanders fan just by smelling them. Hatemi and the other researchers say there are about 90 percent chances that you can do the same.




Really! All the researchers did was to ask 21 of those 146 volunteers to put on gauze pads taped under their armpits for a day. To prevent any contamination by smell, those 21 people were not allowed to shower or use a perfume or deodorant. They were even told to sleep alone, lest the smell of their bed-mate rubs onto them.


The 21 people were not chosen at random. Each one of them had identified themselves as either a staunch republican or democrat.


Next, the researchers took off the pads and gave them to the remaining 125 volunteers who were asked to smell them. Not something I will volunteer to. Anyway, I digress. What happened next was astounding.


The people who smelled the pads could guess who was a republican and who was a democrat. Before you get too excited, I should tell you that I have just simplified the results.


So what really happened?


Republicans found that fellow republicans smell nice and democrats were mesmerized by the smell of other democrats. The effect was small, but researchers say there is less than a 10 percent probability that it happened by chance.


If academic jargon does not scare you, you can read the entire study here on


Now, let’s return to the big question: Where does Odor BreakTHRU fit into all this?


One of the study’s results was that you may find the smell of a partisan, if he or she does not agree with you, repulsive. Well, it does not usually matter but in this election year—when partisans are dime a dozen—it can affect your life.


Imagine this, what if that partisan happens to be your boss or your spouse. Could you bear the smell without straining your relationship? Perhaps not and that’s where Odor BreakTHRU comes to rescue.


Odor BreakTHRU destroys odor molecules and spreads love. It does not let friction come between you and your spouse, even if the both of you find yourselves on the opposite ends of the political spectrum.


Ok, we are having a little fun with this study.  We certainly don’t want you spraying Odor BreakTHRU on your spouse while they are sleeping.  But we did want to communicate two things:


1. Politics stink.  Literally and scientifically.
2. Odor BreakTHRU really works.  Give it a try.


Spray your home to rid it of all unwanted and foul odors and do not let polarization enter your household.


Let’s spread love and a clean fresh scent this election year, not polarization!